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Competing on Analytics: The New Science of Winning Thomas H. Davenport, Jeanne G. Harris
Publisher: Harvard Business Review Press

In a February 2009 Harvard Business Review article, Thomas Davenport (author of Competing on Analytics: The New Science of Winning) describes a high level methodology for designing smart business experiments. In “Competing on Analytics: The New Science of Winning” , Thomas H. Boston, MA, USA, Harvard Business School Press. Tom Davenport, the author of the book “Competing on Analytics: The New Science of Winning” is also highlighted in the article. Clive Humby, Terry Hunt, and Tim Phillips, Scoring Points: How Tesco is Winning Customer Loyalty. Harris, Competing on Analytics: The New Science of Winning. New York, Cambridge University Press. Competing on Analytics: The New Science of Winning. Harris argue that the frontier for using data to make decisions has shifted dramatically. Has written a lot about sports analysis and business intelligence (you've probs seen it), including a book on 'Competing on Analytics: the new science of winning' ("http://www.amazon.com/gp/product/1422103323"). The attendee will learn how leading companies and organizations are using analytics to differentiate themselves from their competitors. Harris gets mixed reviews on Amazon as a good primer and introduction to web analytics, but also as being a bit past tense. Harris leads the Institute's global research agenda in the areas of information, technology, analytics and talent. Competing on Analytics, The New Science of Winning (Davenport & Harris) is written for data miners and analytical people as well as for decision makers who are interested in analytics to drive their business. Competing on Analytics: The New Science of Winning by Thomas H.